You and I have never met. And yet, you seem to know all about me.
Part of my daily ritual, is to connect via my mobile, to Social Media platforms, read news on various businesses, catch up with the daily news, and perhaps to download the latest app which has been advertised.
As soon as I download the app, I am asked to give permission to you – the business – on my pictures, my email address, my phone number, as well as my contacts and circle of friends. WHY?
Now, I downloaded your app so that we could stay in touch, but I have noted that it is eating into my smartphone memory. As updates are received, even when I do not use the app week on week, my free space is getting smaller and smaller, so I have no choice but to delete your app, and we lose touch. Or do we?
My privacy, on a daily basis, is being invaded. I have learnt that my private messages are read, without my knowledge. Companies are stalking me, as information about me, is sent to third parties, whom I have never met. You seem to know a lot more about me, than I know of you. You are after all, stalking me on every corner.
Why do you want me to download your app? To make you money. By giving you my personal data, which is valuable, you can try and sell me more products and services.
Rather offer me a personalised service so I can take back control of my life.
As a savvy consumer, I don’t want 10 or 20 different apps on my phone – just one unique space. You will always be there, just when I choose to talk to you, because after all, I AM the CUSTOMER.